Pet Memorial Gift Program: Honor Your Clients, Honor Their Pets
Remembering a client through the grieving process is vital to your continued relations with that client. The Minnesota Veterinary Medical Foundation has given considerable thought to helping you deal with client grief and has developed the Pet Memorial Gift Program to help you handle this challenge.
Share Their Grief—Win Their Heart
The Pet Memorial Gift Program works to benefit your practice while remembering your clients in their time of grief. The benefits to you include:
- An effective client-relations tool
- Helps you deal with the difficulty of client grief
- Serves to strengthen the bond you have with the client, making them a client for life
- Increases “word of mouth” promotion of your practice
- A portion is tax-deductible
- Gets your staff involved so you can spend your time practicing veterinary medicine
Nothing you can do will have a more positive impact on your practice. Cause-related marketing is being used in businesses everywhere as their means of making a statement: “We Care.” Wouldn’t you prefer to patronize a business that cares? Not only will the Pet Memorial Gift Program help retain your current clients, but it will also aid in the recruitment of new clients as well. Word of mouth is the most powerful advertising anyone can have.
What Benefit Does Your Gift Provide to the Foundation?
The Pet Memorial Gift Program helps fund all of the Foundation’s efforts, including underwriting the cost of continuing education, supporting research projects, and educating the public about veterinary medicine. Through such efforts, the Foundation works to teach animal owner responsibility and promote regular examinations and preventive medicine, which results in increased client interest in animal health care. Veterinary students also benefit from scholarships sponsored by the Foundation.
How Does the Pet Memorial Gift Program Work?
Simply purchase and have on hand memorial cards. Inside are messages indicating your show of concern for your client’s loss and that a donation to the MVMF was made in honor of his or her pet. Sign the card and send to your client. Anyone who has lost a family member, loved one, or beloved pet may find a memorial gift to be a comforting gesture. The MVMF will send an additional acknowledgement that we have received your donation when you provide us with client information.Memorial Card Order Form